Inside Chicago Homes: What Works (and What Doesn't) in Real Spaces

If you've spent any time house hunting in Chicago, you've probably noticed one thing: no two homes are alike.

From charming vintage condos in Lakeview and Lincoln Park to historic brownstones in Wicker Park and modern new construction condos in the West Loop, Chicago's housing stock is incredibly diverse. That's one of the reasons we love being a Chicago interior design firm; every project presents a unique opportunity to create a home that truly reflects the people living there.

But every home style also comes with its own challenges.

As interior designers in Chicago, we've seen the good, the bad, and the surprisingly fixable. If you're buying a home, remodeling a condo, or planning a renovation, here's our honest take on what works, and what doesn't, in some of Chicago's most common home types.

Interior Design: Sarah Jacquelyn Interiors

Vintage Chicago Condos: Full of Character, Short on Storage

Let's start with one of our favorites.

Many vintage Chicago condos feature beautiful architectural details you simply can't replicate today:

  • Original millwork

  • Hardwood floors

  • Decorative fireplaces

  • Crown molding

  • Built-in cabinetry

  • Arched doorways

These homes often have incredible character and charm.

What Works

One of the biggest strengths of vintage condo is their sense of personality. The architecture already does much of the heavy lifting, allowing homeowners to focus on furnishing and styling.

Interior Design: Sarah Jacquelyn Interiors

We often lean into:

Luxury custom bar with rich cabinetry, designer lighting, decorative tile, and layered finishes in a Chicago home renovation.

Interior Design: Sarah Jacquelyn Interiors

Modernizing kitchens while preserving historic character is one of the most rewarding parts of brownstone remodeling.

Interior Design: Sarah Jacquelyn Interiors

Luxury bathroom renovation designed by Sarah Jacquelyn Interiors featuring custom vanity, designer tile, statement lighting, and elevated finishes in a Chicago home.

Interior Design: Sarah Jacquelyn Interiors

Historic Chicago brownstone staircase with original architectural details and restored millwork.

Interior Design: Sarah Jacquelyn Interiors

  • Rich paint colors

  • Layered textiles

  • Vintage furnishings

  • Statement lighting

  • Original architectural details

The result feels collected, timeless, and authentic.

What Doesn't

Storage.

Almost always storage.

Many vintage condos were designed before modern lifestyles required home offices, oversized televisions, walk-in closets, and extensive kitchen appliances.

Common challenges include:

  • Tiny closets

  • Limited kitchen storage

  • Small bathrooms

  • Awkward room layouts

  • Lack of overhead lighting

Design Solutions We Love

As Chicago interior designers, we frequently solve these issues with:

  • Custom millwork

  • Built-in storage

  • Furniture that serves multiple purposes

  • Improved lighting plans

  • Space planning that maximizes functionality

The goal is preserving character while making the home work for today's lifestyle.

Chicago Brownstones: Beautiful Bones with Hidden Surprises

Few home styles are as iconic as the Chicago brownstone.

These historic homes often attract buyers looking for architectural character, larger footprints, and classic city living.

What Works

Brownstones typically offer:

  • Incredible ceiling heights

  • Large windows

  • Historic detailing

  • Generous room sizes

  • Beautiful staircases

  • Formal entertaining spaces

These features create a wonderful foundation for luxury interior design.

Many of our favorite Chicago home renovation projects involve restoring original details while introducing modern functionality.

What Doesn't

While beautiful, older brownstones often come with challenges behind the walls.

We commonly encounter:

  • Outdated electrical systems

  • Limited outlets

  • Inconsistent floor levels

  • Inefficient kitchens

  • Closed-off floor plans

  • Insufficient lighting

Many homeowners move in expecting cosmetic updates and quickly discover larger renovation needs.

Design Solutions We Love

When renovating a brownstone, we focus on balancing history with modern living.

Some of our favorite improvements include:

  • Enlarging kitchens

  • Creating better traffic flow

  • Adding custom storage

  • Updating lighting throughout

  • Restoring original architectural features

  • Reimagining underutilized rooms

Done thoughtfully, these homes become incredible long-term investments.

New Construction Condos: Modern but Sometimes Missing Personality

Chicago's new construction market continues to thrive, especially in neighborhoods like the West Loop, River North, South Loop, and Fulton Market.

These homes are move-in ready and often highly desirable.

But they come with their own challenges.

What Works

Custom bathroom design featuring decorative tile, custom millwork, designer fixtures, and colorful interior design by Sarah Jacquelyn Interiors.

Interior Design: Sarah Jacquelyn Interiors

Chicago condo interior featuring custom lighting, designer furnishings, and colorful decor. / Luxury Chicago brownstone living room with custom furnishings, layered textures, and restored historic details.

Interior Design: Sarah Jacquelyn Interiors

New construction condos typically offer:

  • Open floor plans

  • Modern kitchens

  • Updated mechanical systems

  • Energy efficiency

  • Large islands

  • Floor-to-ceiling windows

For many homeowners, these features provide an excellent starting point.

What Doesn't

The challenge with many new construction condos is that they can feel generic.

We often hear clients say:

"It looks nice, but it doesn't feel like me."

Common issues include:

  • White-on-white finishes

  • Lack of architectural character

  • Builder-grade lighting

  • Limited storage

  • Poor furniture layouts

  • Rooms that feel cold or unfinished

Design Solutions We Love

This is where interior design makes a huge difference.

We help clients transform builder-grade spaces through:

  • Custom millwork

  • Wallpaper

  • Architectural detailing

  • Statement lighting

  • Color palettes

  • Window treatments

  • Layered furnishings

  • Original artwork

These elements create warmth, personality, and a sense of home.

The Biggest Mistake Chicago Homeowners Make

Regardless of the home style, one mistake shows up again and again.

Homeowners focus on finishes before addressing functionality.

It's easy to get excited about:

  • Paint colors

  • Furniture

  • Tile selections

  • Decorative accessories

But before any of those decisions happen, you need a plan.

Great interior design starts with:

  • Space planning

  • Storage solutions

  • Traffic flow

  • Lighting design

  • Furniture layouts

  • Lifestyle needs

When those foundations are addressed first, everything else falls into place.

Thinking About Buying a Home in Chicago?

If you're shopping for a vintage condo, historic brownstone, or new construction condo, remember that no home is perfect.

The key is identifying what can be changed, and what makes the home special.

As a Chicago interior design firm, we help homeowners look beyond surface-level issues and see the potential in a space.

Sometimes a small layout adjustment can completely transform how a home functions.

Sometimes custom storage solves years of frustration.

And sometimes a little color and personality can turn a builder-grade condo into a home that feels uniquely yours.

Looking for a Chicago Interior Designer?

At Sarah Jacquelyn Interiors, we specialize in full-service interior design, home renovations, furnishings, and remodeling projects throughout Chicago and the surrounding suburbs.

Whether you've just purchased a vintage condo, historic brownstone, or new construction condo, our team can help you create a home that is functional, beautiful, and authentically you.








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